Ever heard of a bank credit that offsets your carbon footprint?! Well we did, and it’s called YOLO. Let’s travel to the future of Gen-z finances together.

Tilt, the media platform whose mission is to sensitize Gen-z to societal issues, needed some short content on the topic of climate change for their social media accounts. The brief’s keywords were satyre, attention grabbing with a pinch of cringe.
Relying on our best weapon, dark humour, we developed this short parody introducing La Balec’ (French word play that roughly translates to “not giving a rat’s ass”), a Neo bank luring Gen-zs into a bank credit that can offset their carbon footprint to futur generations. With today’s youth being torn between being acutely aware of climate doomsday and being constantly pushed to consumerism, La Balec’ sounds like a sweet deal.

Moodboard - the bubbly world of Neo banks

Typography and color palette

Client: Agence Française de Développement x Tilt
Writing, Design, Art Direction & Animation: Lili Boisrond
Animation & 3D: Ghislain Zeller
Voice Over FR: Laure Schmitz
Voice Over EN: Penelope Berger
Original Composition & Sound Design: Matthieu Aubégès